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(C) Copyright 1995 Trevor Chan and Enlight Software
Getting Started and Retailing
-----------------------------
How can I buy goods from the seaport?
Set up a purchasing unit and a sale unit in your department store and
double-click the line between them to link them together. Select the purchasing
unit and click the "Link Supplier" button.
Double-click the small "pink" dot on the regional map to select the seaport. Now
the products available in the seaport are shown. To buy a product, double-click
on its picture.
Where should I set up new purchasing and sale units?
Select your department store and click on the "Layout" button to show the
interior layout of your firm which consists of nine slots. Set up a purchasing
unit in
one of the slots and set up a sale unit next to it. You can set them up in any
two
of the nine slots as long as they are next to each other.
Why are the goods that I have purchased are not showing up in my
department store?
It takes a short while for the purchasing unit to move the goods to the sale
unit.
Also, check your firm's layout to make sure that the purchasing unit is
connected
to the sale unit. If they are not connected, the goods will not be moved to the
sale unit. To link them together, double-click the line between them.
Any tips for designing good firm layouts?
Learn from computer players. Look at their firm layouts, which are usually well
designed.
Market Analysis
---------------
How can I increase the overall rating?
The overall rating of a product is calculated based on price, quality, and brand
rating. If you decrease your products' prices, their overall rating will
increase and
more people will buy your products. Quality and brand are also very important,
we will tell you how to improve them in the following instructional games.
What does the price concern mean?
If a product has high price concern, consumers are more sensitive to the price
and care less about the quality and brand. Its overall rating is more closely
related to the price.
When should I decrease my products' prices?
Compare the overall ratings of your products to those of your competitors. If
yours are lower than those of your competitors, people prefer the competition
and you are losing your market share to them. In this case, you should consider
lowering the price.
What are local competitors?
There are local competitors in each city. Although their firms are not shown in
the
game map, they do compete directly with you. Keep an eye on their ratings in
the product reports and react
accordingly.
Farming
-------
What agricultural products should my farm produce ?
Only some agricultural products can be sold directly. They are frozen beef,
frozen pork, frozen lambs, frozen chickens, and eggs. The others are raw
materials for other products. (For example, barley is the raw material for
beer.)
We will tell you more about that in the next instructional game.
How can I be a good farmer?
Consult the Manager's Guide for details about the farm's unit info-boxes. You
can call up the Manager's Guide on the "Help" menu.
Manufacturing
-------------
What should I do before starting a factory?
Before entering a new industry, analyze the status of the industry. Try to find
a
market with the least competition. The product summary report displays concise
information about the competitive status of each product in each city.
What's the use of the supply and demand?
Examine your product's supply and demand lines. If the supply line (blue) is
longer than the demand line (red), the supply of the product is greater than the
demand. This implies that the product's profitability might not be fully
exploited
yet. It has the capacity to meet more demand and generate more revenue.
Conversely, if the demand line (red) is longer than the supply line (blue), this
indicates that the firm cannot supply enough goods to meet the demand. In this
situation, try to lift the supply, because any additional supply turn into
sales.
How can I be a good factory manager?
To run a successful factory, you must understand the meaning of unit info-box
indicators on the firm layout plan. Consult the Manager's Guide for the details
about the unit info-box. You can call up the Manager's Guide on the "Help"
menu.
Brand and Advertising
---------------------
What is brand concern?
If you spend the same amount advertising two products, one with high brand
concern and another with low brand concern, the overall rating of the former one
increases faster. So much data about advertising, I'm confused. Pay attention
only to the "Rating Points" and "Daily Frequency" and ignore the rest. They are
the two most important advertising numbers. They are shown on the info-box of
the advertising unit,
denoted by the letters "R" and "F", respectively.
What are the rating points?
The rating points tell the size of a medium's audience. Always try to select a
TV
station or a newspaper publisher with high rating points.
What is the daily frequency?
The daily frequency tells now many times a target audience is exposed to an
advertisement in a day. If you increase your advertising spending, you get a
higher daily frequency.
How is brand rating determined?
The brand rating of a product is determined by its brand awareness and brand
loyalty. Advertising a product increases brand awareness but not brand loyalty.
How is brand loyalty determined?
Brand loyalty is affected by brand awareness, product quality, and brand scope.
Brand awareness and brand loyalty
Higher brand awareness means more people will try the product and the rate at
which brand loyalty can increase is faster.
Product quality and brand loyalty
Customers are loyal to a brand only if the brand's products have consistent high
quality.
Brand scope and brand loyalty
If you are exercising a range brand or corporate brand strategy, a brand covers
a variety of products. Consumers will doubt your corporation's devotion to that
product and will not easily become loyal to the brand.
How can I change my brand strategy?
To change the brand strategy, call up the "Corporation Detail Report" and go to
the "Brand" section.
Research and Development
------------------------
What is an R& team?
When you connect R& units, they become an R& team. The advancement in
technology the team can achieve is higher than the individual units. But you
must
do that before starting R&D You won't get any advantage from linking
additional units to an R& team that has already started R&D
How can I tell an R& team to start R&D
When you start a new R& project, remember to click the "R& Technology"
button of the "leader" unit of the team. The "leader" is the one that has
connections to all other R& units in the team. Selecting a non-leader unit
results
in low technology advancement.
How do I know when my R& projects are done?
When an R& project is complete, the "Event Tracker" button appears (on the
bottom part of the screen, below the product report button). Press the button to
go to the corresponding R& unit, where you can apply the R& result right
away.
Any good R& strategy?
You can research a product before setting up a factory to manufacture it. With
this strategy, you can launch new products with superior quality and seize
market
share from your competitors.
Raw Materials Production
------------------------
Why are mines always losing money?
Mines, logging camps, and oil wells are long-term investment. In the beginning,
they barely break even. However, as more factories buy raw materials from
them, their revenues and profits will increase.
Any good strategy for operating a mine?
If you set a reasonable price for your raw materials, other corporations will
buy
them from you. Since competition in the raw material market is much less than in
the consumer market, once you have a sizable customer base, it will give your
corporation a constant income source.
Stock Market
------------
Why should my corporation buy back its own shares?
When your corporation buys back its own shares, those shares are taken out of
circulation. The total number of shares is reduced and the ownership percentage
of the existing shareholders increases.
This action can strengthen the ownership of existing shareholders in the
corporation and reduce the risk of a hostile takeover.
Buying back your corporation's own shares also has a positive
effect on the earnings per share, which in turn has a positive effect on the
stock
price. If a company buys back half its shares and its overall earnings stay the
same, the earnings per share double.
Getting Started and Retailing
-----------------------------
How can I buy goods from the seaport?
Set up a purchasing unit and a sale unit in your department store and
double-click the line between them to link them together. Select the purchasing
unit and click the "Link Supplier" button.
Double-click the small "pink" dot on the regional map to select the seaport. Now
the products available in the seaport are shown. To buy a product, double-click
on its picture.
Where should I set up new purchasing and sale units?
Select your department store and click on the "Layout" button to show the
interior layout of your firm which consists of nine slots. Set up a purchasing
unit in
one of the slots and set up a sale unit next to it. You can set them up in any
two
of the nine slots as long as they are next to each other.
Why are the goods that I have purchased are not showing up in my
department store?
It takes a short while for the purchasing unit to move the goods to the sale
unit.
Also, check your firm's layout to make sure that the purchasing unit is
connected
to the sale unit. If they are not connected, the goods will not be moved to the
sale unit. To link them together, double-click the line between them.
Any tips for designing good firm layouts?
Learn from computer players. Look at their firm layouts, which are usually well
designed.
Market Analysis
---------------
How can I increase the overall rating?
The overall rating of a product is calculated based on price, quality, and brand
rating. If you decrease your products' prices, their overall rating will
increase and
more people will buy your products. Quality and brand are also very important,
we will tell you how to improve them in the following instructional games.
What does the price concern mean?
If a product has high price concern, consumers are more sensitive to the price
and care less about the quality and brand. Its overall rating is more closely
related to the price.
When should I decrease my products' prices?
Compare the overall ratings of your products to those of your competitors. If
yours are lower than those of your competitors, people prefer the competition
and you are losing your market share to them. In this case, you should consider
lowering the price.
What are local competitors?
There are local competitors in each city. Although their firms are not shown in
the
game map, they do compete directly with you. Keep an eye on their ratings in
the product reports and react
accordingly.
Farming
-------
What agricultural products should my farm produce ?
Only some agricultural products can be sold directly. They are frozen beef,
frozen pork, frozen lambs, frozen chickens, and eggs. The others are raw
materials for other products. (For example, barley is the raw material for
beer.)
We will tell you more about that in the next instructional game.
How can I be a good farmer?
Consult the Manager's Guide for details about the farm's unit info-boxes. You
can call up the Manager's Guide on the "Help" menu.
Manufacturing
-------------
What should I do before starting a factory?
Before entering a new industry, analyze the status of the industry. Try to find
a
market with the least competition. The product summary report displays concise
information about the competitive status of each product in each city.
What's the use of the supply and demand?
Examine your product's supply and demand lines. If the supply line (blue) is
longer than the demand line (red), the supply of the product is greater than the
demand. This implies that the product's profitability might not be fully
exploited
yet. It has the capacity to meet more demand and generate more revenue.
Conversely, if the demand line (red) is longer than the supply line (blue), this
indicates that the firm cannot supply enough goods to meet the demand. In this
situation, try to lift the supply, because any additional supply turn into
sales.
How can I be a good factory manager?
To run a successful factory, you must understand the meaning of unit info-box
indicators on the firm layout plan. Consult the Manager's Guide for the details
about the unit info-box. You can call up the Manager's Guide on the "Help"
menu.
Brand and Advertising
---------------------
What is brand concern?
If you spend the same amount advertising two products, one with high brand
concern and another with low brand concern, the overall rating of the former one
increases faster. So much data about advertising, I'm confused. Pay attention
only to the "Rating Points" and "Daily Frequency" and ignore the rest. They are
the two most important advertising numbers. They are shown on the info-box of
the advertising unit,
denoted by the letters "R" and "F", respectively.
What are the rating points?
The rating points tell the size of a medium's audience. Always try to select a
TV
station or a newspaper publisher with high rating points.
What is the daily frequency?
The daily frequency tells now many times a target audience is exposed to an
advertisement in a day. If you increase your advertising spending, you get a
higher daily frequency.
How is brand rating determined?
The brand rating of a product is determined by its brand awareness and brand
loyalty. Advertising a product increases brand awareness but not brand loyalty.
How is brand loyalty determined?
Brand loyalty is affected by brand awareness, product quality, and brand scope.
Brand awareness and brand loyalty
Higher brand awareness means more people will try the product and the rate at
which brand loyalty can increase is faster.
Product quality and brand loyalty
Customers are loyal to a brand only if the brand's products have consistent high
quality.
Brand scope and brand loyalty
If you are exercising a range brand or corporate brand strategy, a brand covers
a variety of products. Consumers will doubt your corporation's devotion to that
product and will not easily become loyal to the brand.
How can I change my brand strategy?
To change the brand strategy, call up the "Corporation Detail Report" and go to
the "Brand" section.
Research and Development
------------------------
What is an R& team?
When you connect R& units, they become an R& team. The advancement in
technology the team can achieve is higher than the individual units. But you
must
do that before starting R&D You won't get any advantage from linking
additional units to an R& team that has already started R&D
How can I tell an R& team to start R&D
When you start a new R& project, remember to click the "R& Technology"
button of the "leader" unit of the team. The "leader" is the one that has
connections to all other R& units in the team. Selecting a non-leader unit
results
in low technology advancement.
How do I know when my R& projects are done?
When an R& project is complete, the "Event Tracker" button appears (on the
bottom part of the screen, below the product report button). Press the button to
go to the corresponding R& unit, where you can apply the R& result right
away.
Any good R& strategy?
You can research a product before setting up a factory to manufacture it. With
this strategy, you can launch new products with superior quality and seize
market
share from your competitors.
Raw Materials Production
------------------------
Why are mines always losing money?
Mines, logging camps, and oil wells are long-term investment. In the beginning,
they barely break even. However, as more factories buy raw materials from
them, their revenues and profits will increase.
Any good strategy for operating a mine?
If you set a reasonable price for your raw materials, other corporations will
buy
them from you. Since competition in the raw material market is much less than in
the consumer market, once you have a sizable customer base, it will give your
corporation a constant income source.
Stock Market
------------
Why should my corporation buy back its own shares?
When your corporation buys back its own shares, those shares are taken out of
circulation. The total number of shares is reduced and the ownership percentage
of the existing shareholders increases.
This action can strengthen the ownership of existing shareholders in the
corporation and reduce the risk of a hostile takeover.
Buying back your corporation's own shares also has a positive
effect on the earnings per share, which in turn has a positive effect on the
stock
price. If a company buys back half its shares and its overall earnings stay the
same, the earnings per share double.