The pizza business is tough. You can't afford to handle your rivals with
kid gloves. There are all kinds of different strategies for dealing with a
Advertising serves as a legal attack on your rivals. The advertising
message is set by the individual player. The effect on the selected
combination of target groups is then shown immediately. Comparative
advertising can be used to emphasize one's strengths. A good marketing
campaign will make the individual branches better known. Very effective
advertising even has a direct effect on the opinions and attitudes of the
cities' inhabitants. The better known your branches are, the wider your
area of influence will be. This then tempts the customers away from your
rivals. You can even put posters up near rival branches, to change the
minds of hungry passers-by who were planning to give their money to your
If you want to force your way into a market quickly, it is often
worthwhile to start with a combination of low prices and extremely low
costs, if this is possible. OK, so the customers will take note of the
poor quality of the cheap branches, but your excellent choice of location
will already have driven your rivals to ruin. The target groups' opinions
both of your own branches and rival branches can be obtained at any time.
By using skilful quality management, you will soon woo all the customers
away from an inferior branch.
When you launch an attack on storage buildings or closed branches, you can
either completely empty them of their contents or demolish them. This does
considerable damage to the competition.
You can damage other branches' reputations with well-directed acts. For
example, you can appoint unsavory punks to annoy the customers. If you
want to protect yourself from operations like this, you will have to
appoint security guards. You can also effectively sabotage rivals'
branches by planting rats and cockroaches, which put the customers off
their food. Or you could take more drastic action and poison the
ingredients, or let voracious woodworm loose on your rival's furniture.
While your opponent is busy dealing with the acts of sabotage, his
customers will take to their heels. You then acquire new customers.
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